All blogs
Writing for the World
At Notus, we educate and empower developers to build better software solutions for the world.
Community Building for Brands: The Ultimate Playbook
Master community building for brands with proven strategies, platform selection, engagement tactics,...
Turn Audiences Into Active Communities: The Collaborative Challenge Blueprint
Discover how collaborative challenges solve the 90-9-1 engagement crisis and transform passive audie...
The $180 Billion Customer Acquisition Crisis: Why Community-Led Growth Is the Answer
CAC up 222% while community-led growth delivers $6.50 per $1 vs. $1.50-$3 paid ads. Learn how CMOs a...
How to Build a Customer Loyalty Program: Step-by-Step Guide
Learn how to build a customer loyalty program from scratch. Covers program types, rewards structure, technology stack, and implementation steps for 20...
10 Employee Engagement Strategies That Actually Work in 2025
Proven employee engagement strategies backed by research. Learn how to boost morale, reduce turnover, and create a motivated workforce.
How Games Are Used in Events: Engagement Strategies for Fever, Eventbrite & Event Platforms
Discover how event gamification increases attendance 215%, reduces CAC 60-75%, and transforms one-time attendees into loyal communities. Behavioral ps...
Gamification ROI: How to Measure and Maximize Results
Learn how to measure and maximize gamification ROI with proven KPIs, calculation methods, industry benchmarks, and optimization strategies for 2025.
From Passive to Obsessed: The Neuroscience of Daily Habit Formation (66 Days, Not 21)
Duolingo's 55% retention proves it: the 21-day habit myth is dead. UCL research shows 66 days is the real timeline. Learn the neuroscience behind stre...
The Psychology of Status: Why 41% of Purchases Are for Social Signaling (Not Function)
41% of purchases signal status, not function. Discover how Sephora's 81% retention and Nike's 160M members leverage psychology—and how your brand can ...
The Referral Paradox: Why Asking Customers to Share Kills 67% of Virality
83% of customers are willing to refer friends, but only 29% actually do. Jonah Berger's STEPPS framework reveals why asking kills virality—and how to ...
Retention Metrics That Actually Matter: Beyond Churn Rate to Predictive Analytics
Learn how predictive analytics and behavioral segmentation catch churn 7-14 days early with 70-90% accuracy—before customers leave.
User-Generated Content That Actually Converts: A $7.6B Market Opportunity
Engineering UGC campaigns: GoPro's $17M ROI blueprint, 5-stage moderation workflow, variable rewards psychology, and ROI formulas delivering 2,286% re...
What is Gamification? The Complete Guide for 2025
Learn what gamification is, how it works, and why businesses use it. Includes psychology principles, real-world examples, and implementation tips.
Why 67% of Loyalty Programs Fail (And How Behavioral Psychology Fixes It)
Marketing directors reveal the fatal flaws killing loyalty programs—and the Variable Rewards, Loss Aversion, and Goal Gradient psychology that transfo...