Stop losing users. Habits that stick.
The behavioral science-backed gamification engine that applies Kahneman's loss aversion, Skinner's variable rewards, and Cialdini's social proof—proven to increase D7 retention 35-50% in 90 days.
Retention increase
Time to value
Average ROI
Why gamification works (if done right)
The difference between 87% failure rate and billion-dollar success isn't just implementation—it's understanding the behavioral psychology behind user motivation.
87% of gamification fails (M2 research)
The difference? Companies add badges without understanding behavioral psychology. Duolingo uses Skinner's variable rewards and Kahneman's loss aversion. LinkedIn uses goal gradient effects. Stack Overflow leverages social proof.
Nudj gives you the same behavioral science infrastructure. No guesswork, just neuroscience.
3 nobel prize-winning principles behind nudj
The same neuroscience powering Duolingo, Linkedin, and Stack Overflow
Variable reward schedules
Unpredictable rewards create 200% higher dopamine release. Nudj implements performance bonuses with randomized multipliers, mystery reward boxes, and unpredictable achievement unlocks. every action could be 'the big win'.
Loss aversion
Nobel prize research proves humans feel losses 2.5x more intensely than gains. Nudj weaponizes this with streak tracking (5x multipliers), tier decay warnings, and expiring achievements. makes inactivity psychologically painful.
Social proof & status
Humans follow crowds and seek status. nudj's leaderboards span daily, weekly, monthly, and all-time rankings with category-specific boards and skill-based divisions. status is public, creating aspirational competition.
6 gamification mechanics that actually work
Research-backed features powering the world's most engaging platforms
Dual-currency system
Points for spending + xp for status. creates instant gratification and long-term commitment.
Dynamic leaderboards
Category-specific rankings with skill-based divisions ensure fair competition.
Streak multipliers
Up to 5x points with daily engagement. duolingo's secret weapon.
Achievement system
Bronze to platinum progression with public visibility creates social status.
100-Level progression
Non-linear leveling from beginner to legend keeps goals achievable.
Variable rewards
Skinner's psychology: unpredictable rewards create 200% higher dopamine.
Measurable outcomes from behavioral psychology
Not theoretical—actual customer transformations
SaaS platform
5% free-to-paid conversion, low 7-day retention
Fitness app
47% churn rate within 30 days, low daily engagement
Stop guessing. Start using behavioral psychology.
87% of gamification fails because companies add points without understanding psychology. Duolingo uses skinner's variable rewards. Linkedin uses goal gradient effects. Stack Overflow leverages social proof.
Join companies achieving 130%+ conversion increases and 59% churn reductions
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