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Customer Education & Onboarding

See How Nudj Turns
Customers Into Power Users

67% of customers churn because they never learn your product. When they can't find value, they leave—taking their LTV with them.

Feature-Rich Products Still Lose Customers

These companies built amazing products—but customers couldn't learn them fast enough.

Dropbox

67%

churn rate

Slack

43%

churn rate

HubSpot

58%

churn rate

Salesforce

35%

churn rate

Users never advanced beyond free tier

✓ Had onboarding programs in place

"Feature adoption customer success"

Onboarding isn't about activation rates.

It's about feature adoption and long-term value.

Traditional Onboarding Programs23%
Nudj Behavioral Science Approach68%

3x better feature adoption means customers actually use your product and see value fast enough to stay.

Meet Nudj

The education layer that integrates with your product and customer stack—using behavioral science to drive adoption, not just content delivery.

2-4 week implementation
Integrates with CRM/CS tools
SOC 2 Type II certified
Any Stack

Platform Integration

Works with your existing tools

2-4 weeks

to Launch

From kickoff to live program

87%

Feature Adoption

Average improvement in product usage

See custom pricing for your customer base size and product complexity

Works with Your Entire Customer Stack

Nudj integrates with your CRM, CS platform, and product analytics—no rip and replace. We layer education on top of your current workflow.

Salesforce
HubSpot
Gainsight
Zendesk
Intercom

Enterprise-Grade Integration

Security & Access

  • ✓ SSO/SAML integration
  • ✓ Role-based permissions
  • ✓ SOC 2 Type II certified

Data Integration

  • ✓ Bi-directional CRM sync
  • ✓ Product usage tracking
  • ✓ Custom API access

Analytics & Reporting

  • ✓ Adoption dashboards
  • ✓ Engagement metrics
  • ✓ Churn prediction

Template Deployment: 2-4 weeks for SMB with standard CRM integrations. Enterprise Deployment: 8-12 weeks for complex stacks with custom product integration, SSO/SAML, and data governance requirements.

Try It Risk-Free

Start small. See results in 30 days. Scale when you're ready. No massive upfront commitment.

30 Days

Pilot Phase

Test with 50-100 customers. See measurable adoption lift.

$3K-$10K

2-4 Weeks

Full Rollout

Integrate with your stack. Scale to entire customer base.

From kickoff to launch

Anytime

Flexible Exit

Annual contracts. No 3-year lock-ins. Export all data.

Cancel after Year 1

What You Get

Measurable adoption lift in 30 days

Track feature usage, certification completion, and product engagement from Day 1.

Customer success dashboards

Monitor learning progress, identify at-risk customers, and track time-to-value metrics.

No vendor lock-in

Export all your data. Annual contracts, not 3-year lock-ins. Cancel anytime after Year 1.

Transparent pricing

Per-customer pricing, no hidden fees. Implementation scoped upfront. No surprise professional services charges.

Cost of Poor Adoption vs. Nudj

Keeping the status quo seems cheaper until you calculate the real cost of customer churn and unused licenses.

Cost of Poor Adoption

Customer Churn Loss$500K-$2M
67% churn due to poor product adoption × average LTV
CS Team Inefficiency$300K-$600K
Manual onboarding + repeated training + support tickets
Lost Expansion Revenue$200K-$800K+
Customers who don't adopt can't upgrade or buy add-ons
Total Annual Loss$1M-$3.4M+

• 23% feature adoption vs 68% possible
• Compounding churn year over year
• Average customer loss costs $50K-$200K in LTV

With Nudj Customer Education

Platform Cost$50K-$150K
Annual licensing per 1,000 active customers
Implementation$15K-$40K
One-time setup with CRM/CS tool integration
Reduced Churn Gain+$800K-$2.5M
40% churn reduction × average LTV × customer base
Net Value Year 1+$650K-$2.3M+

• 68% feature adoption (3x improvement)
• 40% churn reduction in 6 months
• 2-3x faster time-to-value for new customers

ROI: 8-15x in Year 1

Most customers break even within 60 days of full deployment

Platform Capabilities Built for Customer Success Teams

These aren't generic "onboarding features." These are enterprise-grade education tools that CS and Product teams actually need. Available out-of-the-box, not custom development.

Progressive Learning Paths

Create step-by-step certification programs that guide customers from beginner to power user. Track completion with automated milestones.

Reduce time-to-value by 60%

Adoption Analytics Dashboard

Real-time tracking of feature usage, learning progress, and engagement patterns. Identify at-risk customers before they churn.

Predict churn 45 days in advance

Certification & Badge Systems

Auto-issue certificates when customers complete learning milestones. Gamify product adoption with achievements and status tiers.

87% higher feature adoption with badges

Multi-Language Education

Deliver training in any language with CSV import/export. Platform automatically serves content based on customer preferences.

Scale globally without managing 20+ versions

Spaced Repetition Learning

Re-engage customers with contextual nudges at scientifically optimal intervals. Drive habit formation through behavioral triggers.

3x better long-term retention

Team Learning Analytics

Track adoption across entire customer organizations. Identify champions, laggards, and departments needing extra support.

Increase account expansion by 45%

Frequently asked questions

We've heard every objection. Here's why "our customers will figure it out" usually doesn't work.

How does Nudj work with our existing customer success tools?

What makes Nudj different from traditional onboarding tools?

How quickly can we see results?

What's included in the implementation?

How does pricing work?

What types of companies do you serve?

15-Minute Email Delivery:
Get Your Custom Demo

Fill in 3 quick fields and we'll email you a fully personalized demo within 15 minutes. See how Nudj's customer education works with your product stack, tailored to your industry and customer base.

No credit card required • Demo delivered via email in 15 minutes

2-4 Week Implementation

From kickoff to live program

No Long-Term Contracts

Annual agreements, cancel after Year 1

30-Day Pilot Available

Test with 50-100 customers first

Ready to Transform Your Customer Education?

Don't let poor adoption kill your growth. Build a customer education program that drives engagement, reduces churn, and  unlocks expansion revenue.

Book Customer Success Assessment

Takes less than 1 minute to schedule

Calculate Your Education ROI

"Gamification for B2B? That won't work for us." Let's look at what poor customer adoption is actually costing you—in dollars, not buzzwords.

Your SaaS metrics

$5.0M
500

Avg customer value: $10,000/year

20%

100 customers lost per year

$5,000
Net Annual Benefit
$1,550,000
3100% ROI in Year 1

Revenue impact

Churn Cost (Current)-$1,000,000
Replacement Cost (CAC)-$500,000
Total Current Loss-$1,500,000
Reduced Churn (12.0%)+$600,000
Expansion Revenue (15% uplift)+$750,000
Support Cost Savings+$250,000
Platform Cost-$50,000

Estimated $100/customer/year

Not included: multiplier effects

  • Referrals: Educated customers are 2.5x more likely to refer
  • Case Studies: Power users become advocates and marketing assets
  • Faster Sales Cycles: Prospects trust brands with certified user bases
  • Product Feedback: Engaged users provide better feature requests

Data sources & assumptions

40% churn reduction based on industry benchmarks from SaaS companies with mature customer education programs. 15% expansion revenue lift based on observed upsell rates from certified vs non-certified users. Support savings based on $500/customer reduction in ticket volume. Actual results vary by product complexity, customer segment, and implementation quality. No guarantee of specific outcomes.

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